Yoona’s new drama, “Love Rain”, is being featured at an annual international entertainment event in Cannes, France. Held from April 1st through the 4th, the 2012 MIPTV is an international event for marketing and purchasing entertainment content.
The website for the 2012 MIPTV gives a brief synopsis of the love story that takes place in the 70s and present day, and showcases Yoona as the main actress, saying she is “a member of ‘Girls’ Generation’ who is winning popularity in Europe and America as well as Asia.”
From the start, “Love Rain” was marketed as a Hallyu drama aiming for overseas success in Japan and abroad. “Love Rain” is currently number one on the interested list of international buyers. According to those at the event, the drama has three things that are necessary for international promotions: Director Yoon Sukho, Jang Geunsuk, and Girls’ Generation.
Yoona helped Girls’ Generation gain popularity in Korea with her previous dramas, and she is poised to do the same overseas with her dual roles in “Love Rain”.
Via soshified
Source: Dahyunmin@twitter, Worldscreen.comWritten by: MoonSoshi9@soshified
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